7 great offline marketing tips23 February 2005
Submitting your website to search engines and creating other online promotions is only one way of getting users to your business website. Many online businesses forget that the basic, traditional marketing techniques can work wonders for your business.
Follow these simple tips to make sure your site gets seen:
1 Put your website address on letterhead, business cards and in e-mail signatures-wherever potential visitors are likely to see it
2 If your employees wear uniforms, put your URL on them so every one of your customers sees a walking advertisement of your website
3 Include your URL on all promotional items you give away - coffee mugs, T-shirts, keychains and so on
4 Include your web address in all press releases and announcements you send out to customers and the media
5 If you place adverts in Yellow Pages or other outlets, make sure you include your web address
6 If you own any company vehicles, put your web address on the side of any car or van that delivers your products
7 If you have a catalogue or other customer-facing literature, make sure you put your web address on every page
